April 16, 2018
Gensan 50th Golden Anniversary Celebration
June 14, 2018




Not a few features on Gensan investment climate are advancing to say the least. And the local government is doing a finer job of investment attraction by engaging on improving the climate for investment. Matter-of-factly, it is able to translate various initiatives into successful staging that warrant significant attention. In essence that implies leaning towards counting on the said initiatives which are probably competitive permeating around. The passion for doing this brings to the fore why it is likely to lure investors to consider Gensan and swept them off their feet. The answer is easy to point out and underline.

Having said that, the whole attraction has key dimensions—not necessary arranged accordingly to a particular: First, the investment code of 2004, city ordinance no. 13 series of 2004 as amended, came into form opening up the floodgate and allowed a landing of investment on the ground to the tune of Php5.256 billion and 30 firms in absolute numbers thus far. Indeed it has delivered the expectations and the prospect of bringing to fruition the ambitious goal of garnering investments. Second, responding to the call of new method of cooperation, the Public-Private Partnership (PPP) “local” code was crafted aware that the private sector can be confidently engaged in the provision of public goods whereby both sector collaborates to work together in the implementation of public projects transforming the private sector into well-meaning drivers, of which there would exist one cohesive unit to the extent that development in the community is assured. Hence, we have what it takes to draw investors for big ticket PPP projects. Third, Gensan adopted the clustering approach to address the requirements of four major development areas and improve efficiency and effectiveness of service delivery. It is practically finding the strength of interdependent clusters—four at that correspondingly; each serving to the advantage of the sectors (and/or areas, as the case maybe) entrusted them. Among this however, there is the competitive cluster that is taking the cudgel in drumming competitiveness and business friendly atmosphere. By configuration, it is the epitome of exactly how to assemble blending them to act jointly on issues what matter most to the cluster.  Consider they’re there inside the cluster: City Engineering, City Veterinary, City Agriculture, Business Permit and Licensing, Office of the Building Official, and City Economic Management and Cooperative Development Office. [All] in all seeing competitiveness a requisite in their workings, thus offering an effort made more attractive for investment climate; sure enough, CEMCDO is in a good company here. When this approach works, it leads to the passage to the Cities and Municipalities Competitiveness Index (CMCI) of the National Competitiveness Council, an annual ranking nationwide based on competitiveness level, heralding that Gensan has all-encompassing attribute to be competitive. First in the offing, at the CMCI in 2017 the city fared well ranking overall 15th in the highly urbanized category—highest class at all, as it matched up with 34 highly-urbanized cities coming among others from the National Capital Region—16 of them plus Cebu and Davao cities. It’s a testament manifesting the competitiveness level of the city, which investors look for on top of all else. And drawing from trajectory-source of the city growth where the barangays are closely linked to, competitiveness is brought down to the basic unit of the local government aware likewise that the barangays play a very important role in contributing to the local competitiveness; it’s in the front of all initial developments of an area thus its’ place in the local government needed tending to. Which the barangay competitiveness program was born to make each barangay competitive that supports the thrust on a bigger significance worthy of pursuing in the improvement of competitive ranking toward CMCI. Of another importance of building investment milieu akin to the aforementioned, Gensan leveled up to belong to the Most Business-Friendly Local Government Unit of which this feat makes it more fitting culminating with the recognition one of the finalist in the award 2017 bestowed by the Philippine Chamber of Commerce and Industry (PCCI). This shows an inclination to foster a business-friendly environment that redounds to the interest of the local government and to the benefit of the businessmen.

Towards improving the business environment and promoting investments, Gensan is streamlining the business permits and licensing system for ease and convenience and expedite the processing cognizant of enhancing its competitiveness. This can only be done through initiative on ease of doing business that reduces cost and encourage more business registrations finding that it is uncomplicated to register. And to cope with this (a) further cut for the licensing procedures is pegged at 3-step considering that beyond this spells inimical to competitiveness and dispensable without considerable consequence, and (b) assuming all requirements are complied, the 3-step would probably take one (1) day time-line to complete, thus negating the time consuming for processing. Certainly a deliberate move to raise the standards as a key to competitiveness, and done simply in no time. And it does not stop here because still it is a challenge that fills the search boundlessly for areas to raise the standard for that matter as a continual improvement. And we’re up to it.  Helping this scheme to navigate all along is a program of the Cities Development Initiative of USAID SURGE project which Gensan is one of the very few latest recipients in the country commencing this year with the approach to wit: “will improve the investment climate and development potential in secondary and tertiary cities by fostering an open and competitive business climate” (sic) — USAID | PHILIPPINES flyer; absolutely it caters the need to improve the said system.

There are, of course, other initiatives emanating from the three clusters as well. That meant everybody is involved in the run to nurture a favorable investment climate. That is basically being able to provide well-attuned government policies. Consider: 1) The Comprehensive Land Use Plan (CLUP) 2017-2025, under the care of City Planning and Development Office of Good Governance cluster, is updated to respond to the clamor for a rightful land usage in the city, 2) The local revenue code, as revised to raise to a reasonable level—competitive at that, was scheduled in 2017 for the 1st reading at the Sangguniang Panlungsod for a new revenue code after languishing since 1996 containing an outdated taxes, of which the City Treasurer’s Office of the Bankability cluster is working at, and 3) The last prong of initiative, that is, the delivery of basic services on waste management. For this accomplishment, the Waste Management Office of the Livability cluster is implementing the central materials and recovery and composting facility in the amount of Php30 million sourced and granted by the United Nations Industrial Development Program (UNIDO) together with the Global Environment Fund and the Department of Environment and Natural Resources starting in December 2017, which application is to create resource efficient waste management system. After all, Gensan is leading at this stage as it is the first site of implementation in the country and insofar as the other four Southeast Asian countries.

As is evident from the foregoing, much have been done seeing to it the initiatives are working and found to meet the criteria of a sound local investment climate that is congenial in effect.